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Mobile - About Us

Mobile - About Us

About Team Besharam


Hello Desis, I am Yuliia from Ukraine, and I’m the one who knows what you have ordered. I am the backend warrior who makes sure things are golden for the India team to deliver you their best while spreading smiles across the floor!

I am a Sphynx cat mom who finds her inspiration in vibrant colors, extraordinary things, and rock music, and I enjoy reflecting the same in my personality. My love for adventure and preference for standing different from the crowd brought me to IMbesharam in 2020, where my journey challenged me and helped me grow into a quintessential professional.

I identify as an admirer of contemporary art, and this space allows me the opportunity to be creative and imaginative- my favorite part of the job! I am grateful to be working with a Besharam team that inspires and improves me to bring out my best.

Well, that's all about me! Don't forget to check out the outstanding products we have in store for you! #Playmoreshameless


Hey folks! I'm Kritika from Delhi, working as Communications Associate at the India Office of the joyful face behind the social media texts.

I'm a rebel wanderlust who finds her solace in dark humor, tasty food, and sometimes, shopping. I enjoy standing different from the crowd, and my need to explore the forbidden brought me to in 2021. In this space, I fabricated a journey of learning and growth as a professional and a full-time Besharam. Being the youngest on the team, I learn every day from my peer's experiences and my boss's wisdom, thus, enriching my knowledge and skillset.

When I'm not attending the social media texts, you'll find me enjoying Netflix or taking a walk to appreciate the architectural beauty my city offers. I function on three principles- learning is limitless, perfection is overrated, and life is too short for regrets. I'm born a Gen-Z, yet there's a millennial hidden in me somewhere who makes me a people person!

Celebrating you for taking this step for your pleasure! Stay Bold, Stay Besharam #playmoreshameless


I am Manpreet, from the beautiful city of Chandigarh, posted at the India Office of as the Shipping Manager- the witty and friendly pleasure agent at your service!

I find myself to be an ambivert who can conveniently gel up with like-minded beings. I take pride in identifying as a Netflix binge-watcher for movies and TV series and a rebel who has always enjoyed challenging the orthodox taboos. My journey with started in February 2022, and the experience has been no less than fascinating for me. My keen eye for detail, ability to ascertain the needs and requirements of the customers, and strong persuasion skills make me one of the favorites around here!

My peers and customers know that I love my job, and they aren’t wrong, obviously! But, I also love short vacations to hill stations, especially when I’m driving on my own. My work motto encourages me to go the extra mile to fulfill the naughty desires of our valued patrons.

I’m super happy to be able to share the pleasure vision of with you :) Hoping to welcome you to our extended Besharam family! #playmoreshameless


Hello, I am Irina from Ukraine, working at the Ukraine office of the backend brains managing the pleasure inventory!

Being a mom of 7 years old, I tend to hold a serious and conservative exterior. But, my soul is a child excited about adventures, travel, and meeting new people. Owing to this insatiable kid, I joined in 2021 despite it being an unconventional field for me. Balancing motherhood with this space has helped me discover new realms of myself, making me more interested in walking this journey and learning to be more besharam!

When I'm not a full-time working mom, you can find me playing active sports or indulging in bathroom singing. And, on the days I'm lucky, I can sing the entire sentences from a song ;)

That's all about me! I welcome you to and hope you enjoy shopping with us as much as we like creating this experience for you!


I am Anish, the Warehouse Manager at India's Office of the responsible guy who packs and ships your pleasure packets i.e.the orders.

My indulgence lies in traveling to new places and exploring different cuisines. I find myself to be a happy-go-lucky person gifted with a good sense of humor- you know who's the peer's favorite in the warehouse! My journey with started in 2020, and since then, I've been managing the warehouse operations- packing and shipping orders, taking inventory, and coordinating orders- with the boys.

I have a deep passion for what I do, making it my top priority. I enjoy taking on new challenges that have allowed me to grow every day at my job with the support of a superb team and encouraging management. Knowing these pleasure packets are bringing satisfaction and happiness all over the globe is the star highlight of my job!

Thank you for choosing to re-discover your pleasure :) Hope to see your order(s) dropping by soon! Till then #playmoreshameless


Nomoshkar, It's Nirav ahoy, from the city of joy, Kolkata, moonlighting as a Customer Service Agent but in reality the mean, mean sales machine! Ask me anything about our brand and products and I will get your attention for the next 60 mins, till you give in and become a lifelong member of the besharam family.

Apart from being a sports fanatic, I enjoy listening to music, watching K-dramas, and learning how to mine cryptocurrency. I've always preferred standing out from the crowd, and the urge led me to a tabooed (not anymore, seriously) industry and this mind-blowing team. When I communicate with our valuable patrons, I see myself creating a beautiful experience for their intimate lives while breaking societal barriers and positively contributing to the firm's growth- all of it makes me fall in love with this work even more!

My motto for life is 'when the going gets tough, the tough get going and that's how I roll. I yearn to keep learning and growing which makes me the boss and customer’s favorite (still, unofficial though)! I believe we're contributing to bringing a revolutionary change in the Indian society, and I can't wait for all of you to experience it with us.


Hello DilWalo, this is Vishal, a Delhi-ite imported from Hyderabad who handles backend operations and logistics so your orders delivers to you in time and on the clock - Yep I am the zealous Dilwala coordinating the pleasure network across India.

Whether my avatar is a gaming freak or an order guru- I'm passionate about what I do, and this passion drives my life motto. I omitted the word 'impossible' from my dictionary when I started my journey with this amazing team as a full-time Besharam. Working in a completely new industry wasn't always easy but, being a challenge lover, I take pride in how I've grown as a leader and what I have learned as a professional in the past three and a half years at

My peers enjoy my sweet mix of a movie buff (literally, any language works till subtitles are on) and wanderlust, and my bosses admire my determination for my work so, I think it's safe to say my superpower is making people smile *wink wink*

Anyways, enough about me! Have a fun shopping experience with us. Waiting for your order to ring! #playmoreshameless


Ola People, this is Pulkit the guy who makes things happen at and probably knows what you have been up to behind your parent's back! Think of me as the diligent Delhiite achieving excellence in customer satisfaction. Your pleasure is our business!

True Indian at heart, I enjoy a delicious buffet of Bollywood movies, music mixes, Indian cricket, and technology with a delightful side of poetry! When I'm not a Sanskari Indian, I'm an optimistic rebel who found a learning and loving space in the business of normalizing pleasure. Since then, my passion for the cause, determination to excel, and competence to lead have created a space for me to grow consistently and contribute efficiently to the team.

I believe my team and our customers love me because i) I love what I do, and ii) my work ethic follows the principle of Kaizen which means continuous improvement. So that's me, your Besharam Buddy, and I'll sign off now with a quick tip- What you did yesterday was just good for yesterday; today you need to be better, and tomorrow you need to be much better *wink wink*

Cheers to being Besharam! #playmoreshameless


Hey, this is Sanjana, the operations manager who makes sure things rock and roll on time and we as a team deliver the best customer service experience you would expect of an international crew.

Being raised in a traditional Marwari family in Rajasthan, a state in India, I grew up to become bold and fearless. From my early years, I have enjoyed taking on new challenges and thinking outside the box, which led me to join Besharam as a Customer Service Agent in 2019. Set up to achieve new heights for myself and the brand, I grew into a leader who cherishes the values of discipline, accountability, and punctuality and would go the extra mile to get things done.

My peers think my favorite hobby is organizing tasks but I enjoy traveling more than that. My wanderlust (or work/studies) has taken me to various states in India and around the globe. I believe in taking responsibility and fulfilling them wholeheartedly, and I take pride in navigating my professional journey and personal life with this principle.

I am super glad to see you here at, and all I've to say is you have got this life once, so live it to the fullest! #playmoreshameless


Hello, I am Marco from Italy, the web tech leader at the USA office of the cool developer running the pleasure website!

I'm passionate and intuitive about innovation and enjoy refreshing my skills to keep up with new trends and technologies. My learning voyage with started in 2019, and since, I'm presenting my best to research and implement top web solutions that bring value to our business and our customers. The intriguing combination of a challenging workspace and a dynamic team makes my work a delight for me.

Currently, I'm based in Thailand, and I love riding my bike around Phuket in my leisure time to enjoy the panoramic views that these seas and land have to offer. I also find my pleasure in trying different cuisines (but pizza is still my favorite), reading, and playing video games.

Take your pleasure seriously with :) Signing off! #playmoreshameless

Salim Rajan Raj Armani Team Besharam

Why the Hell did they do it?

Why did two Indian born American boys decide to give up their comfortable lifestyles, invest all their savings (against the advise of family members and their social circle) and pursue a mission to 'Bring International Brands to Indian Hands' - and by brands we mean adult toys brand, to a country where buying a condom needs balls, talking about sex is taboo, but doing it..Oh well, we have 1.3 billion answers to it.

Because, WE BELIEVE.

We believe that Indians have the same aspirations and dreams, the same wants and needs as anyone else in the world, so why do they not have access to products that provide pleasure to mind like food does to belly, enjoyment in relationships like a movie date or a long drive, have more sex and have less stress. This is NO Brainer!! We gave the world 'KamaSutra' and then several generations later we just decided to walk back in the corner and pull the curtains close. When did our traditions and morality take our right to choices and liberty. Well..It did happen then but now the Young, Bold India is ready to catch up. Its been waiting at the sidelines for a very long time, and now the boys and girls, men and women have come together and said ENOUGH. 

Besharam stands for rising up, speaking out and carving your own path. Welcome to the world of Besharam, I M Besharam - You know you are too. We believe we can deliver happiness. And for this reason we are alive, online and thriving.

Scroll through these sections and meet our founding team, the movers and shakers of the business in US, India and worldwide. Say Hi, Give a Hi5 or just a Thumbs Up, coz if you are reading this, and you are feeling it, you are with us in our journey towards leading Youngistan in the 21st Century.   

Raj Armani

Raj Armani - Co founder & Chief Operating Officer

I BELIEVE: We are all born equal..its upto us how fast we want to run.

Born & brought up In India and growing up in more than 6 countries, I have lived many memories and moments that have influenced what I am today. Now, a proud Indian-American, father of two amazing kids and an avid travel and sports enthusiast, I am living my passion and enjoy what I do, and I hope one day we do for India what Playboy did for America.

I have been a part of many business startups, most of them successful which has enriched my expertise in various aspects of Entrepreneurship. What I have learnt is 'Fall 7 times, Get up 8'. There is no single formula for success, but if you are determined, driven and believe in yourself, your passion will take form and you will achieve your destiny. For us, the idea of Besharam was just a palace in the clouds when we thought of it first, but slowly and gradually, one order-one challenge-one teammate and one day at a time, we have built a brand that we are extremely proud of.

When I am not working, I love to travel and experience the food & culture like a local. I love staying active, play badminton and table tennis. When I am beat, I relax to my favorite shows SUITS, HTGAWM, Two and a Half Men and others on Netflix and catch up on Indian movies quite often... If I had not been busy building the largest adult store for Indians worldwide, I probably would have been directing/producing a Bollywood Hollywood crossover movie.. Well you never know what life brings you next.

Enough about me.. I am glad you are here, and we hope you leave with a great experience that you can share with your friends.. and maybe with family too, coz I M besharam, you know you are too! Ciao


Salim Rajan - Co Founder & Chief Executive Officer

Hi I'm Salim, one of the proud founders of 

I harbor a tremendous passion for new and insightful things, and have a gift of closely predicting the trends that could impact tomorrow. Migrating to the U.S. in the mid 90's was one of the initial major changes I endeavored, since then I have been living the American dream, born and raised in the culture rich country of India, I inherited the fan-ism for movies, music and embraced the religion of sports. I am a sucker for creativity and intelligence. I love traveling and meeting people from all around the world, all walks of life. I strongly believe that thousands of years of evolution and we have yet to tap the viscosity of the human mind. Life is very much like a game of football, you run, you fall, you get hurt, you get up run and you score. 

As we embark on our new journey across oceans and borders, we are both nervous for what new challenge that may come and excited for we can see our destination in sight. for no man that has not stumbled and fallen has achieved success unless he stood up and started walking again. So here's my motto..Life is a sport... Chicks dig scars.... the pain goes away.... but the glory well the glory lasts forever..... Always be yourself and believe in yourself... Welcome to the world of BESHARAM.


Jenny Harper: Operations Manager, US & Sweet Talker!

Hello World, I am Jenny - and I oversee operations to make sure your orders coming on time.

I am the Boss here at the US office and the boys have to listen to my instructions most of the time. That does feel good, I admit. No kidding, I have been with IMbesharam 5 months after we went live and have been managing US operations since then. I have a zest for life, enjoy my time at work and outside of it I am never found at one place. Being a nurse is my dream because I believe in caring for the vulnerable and needy. I have also many talents and skills, I speak 5 languages and almost got a job at FBI as a translator. But then Besharam happened. I love to travel, have been in most cities in America and Europe, but haven't made it to India yet. I hope someday soon when the time is right and when my Indian fellas would connect Besharam for happiness like Cadbury is to chocolate.

I love cooking and can also make delicious Indian meals like Nihari, Butter Chicken and Chicken Tandoori as well. Everyday morning I wake up to Chai and then coffee keeps me going for the rest of the day. Proud to be the youngest Besharam in our team, I am happy to be associated with, a concept which I truly believe in.


Kim Rajan - CFO & Most Respected Person in company 

My name is Kim and I am badass with numbers. The fact that the boys are profitable from Month 2 is because we planned it lean and build it ground up.

I am a UF MBA graduate as well as a world citizen. A mother of two, I like to balance my work & home life for which I seldom take on the role of #BossMom and yeah that moves the needle and gets things done. I enjoy my routines of workout and Yoga, they call me germaphobic but I think I am more of a cleanliness & hygiene loving person. I do have my days with OCD but if not for it, I would have to work double to get the same work done. 

With extensive experience in the corporate and the startup world, I am happy to be part of the vision of Brand Besharam and bring happiness to people around the world, one bedroom at a time. We are glad you are here, onwards and upwards to many great experiences shopping at


About Besharam - India's #1 Adult Lifestyle Webstore is a one stop shop for Indians & NRI's across the world to browse, shop & experience a bold & beautiful lifestyle. Positioned as India's #1 Adult Lifestyle webstore & Bachelor/Bachelorette Party superstore, it is one of the most daring & bold concept in Indian webspace. We showcase amazing products sourced from popular brands in US & Europe, present them in a multi-device capable elegant online store for you to order them instantly in a smooth & 'easy on the eye process'. We ship them to you via world class shipping carriers in a non descriptive package & take care of all duties, customs and taxes through till delivery to your door. We are in the business of bringing your curiosity, imagination, desires and fantasies right to your bedroom.

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About the face of Besharam - Sunny Leone

About Sunny Leone

Sunny Leone

Sunny Leone, an American Adult Actress is now the new sensation in Bollywood. Within 6 months after appearing on Indian TV in BigBoss, she had already created a record online by becoming the MOST SEARCHED PERSON OF THE YEAR - 2012.

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The Promise We Make

We value your business and understand your concern for privacy, product quality & credit/debt card security.

We source & sell products only from reputed brands and suppliers, deploy high standards of site security, take extra care to ship the package non descriptively and entrust reliable shippers to bring your order in a discreet and timely manner.

We have also substantially invested in R&D so that we could come out with a custom solution.

The Promise We Keep

We will stand behind each product you order from our store, and will make good any concern you may have about the quality or service to the best of our ability. Apart from our 30days return policy and US & India based customer service support, we also have an open door policy. We invite our customers to reach out to our CEO directly should your concern be unresolved. He can be reached at or at +1.727.422.9111 to answer any questions you may have.

In The News

Investment Opportunities


We are a young company with a team of dedicated and enthusiastic individuals who aspire to make 'Besharam' a favorite brand amongst the Indian population worldwide. We are determined to grow into a strong and reputable company in our pursuit of happiness by catering to the needs of over a billion people. We are certainly open to opportunities that will help the company grow & expand in the INR2,000crores in India (2013) and $12 billion industry worldwide (2013), we invite and welcome individual and/or organization's interest in owning a pie of the american dream. We are based in US, have offices in India and representation in Australia, Canada and United Kingdom. Please write to us what you may have to offer and we will take it from there.


We are actively seeking partners in India, Pakistan,Sri Lanka, Bangladesh, UAE, UK, Canada, Australia, South Africa, Kenya, Europe & USA. We represent many world class brands that manufacture high end Lingerie, Party wear, ClubWear, Footwear, Novelties & Games, Sexual Wellness products and innovative & creative Pleasure products. Depending on your location and local laws, we will be able to offer you very competitive pricing, high quality support and custom distribution & logistics. Below are some of the brands we carry and promote. 

We are able to offer attractive incentives for parties who would like to distribute our products to Box stores and Departmental stores in the above mentioned regions. We are able to cater to the enquiries from most countries. Feel free to reach out to us to ask any question related to whole or distribution by contacting us by phone or email or visiting us in person. We look forward to doing business with you.

Wholesale & Distribution

First let’s introduce our self. Besharam is India's #1 Adult Lifestyle Web-Store, We are the most daring & bold concept in the Indian web space. We have amazing products sourced from popular brands in US & Europe. We also carry the largest Bachelor & Bachelorette party collection in India. Recently, we have been recently nominated for the Best Online Retailer @ XBIZ awards. l

We are happy to announce that we are NOW open for wholesale as well and this will allow local business men interested in this field to source the products custom cleared at wholesale prices. In reference to IMBesharam a WHOLESALE order is considered an order after an agreement is signed and ONE order value increases Rs 50000/- . We have made the on-board simpler where a client just signs a basic Wholesale and NDA agreement (Click Here) and upload it here (hyperlink). After the form is verified by the BDM team, you will be given your account access to our wholesale website and from there you can shop like a regular customer by adding the items to your cart and proceeding further.

IMBesharam gives you easy access to 2 channels – ONE would be wholesale

We will answer a few questions you have now

How to get registered?

Registration is an easy process where you just sign the NDA and wholesale agreement. The BDM team will create an account for you and send that in an email introducing you to our wholesale website.


How to place your order?

Placing your order will be just like a regular online order where you look at the products and choose the ones you like with their Inventory and create ONE single order such as the value per order should reach Rs.50K and more. After that you fill in your address information and proceed to payment option. Here you will see the below options –

  • Pay with DEBIT/CREDIT Card (Fastest)
  • Pay via NEFT (Fast)
  • Pay with Cheque/Demand Draft (Slow)

You can choose any of the above option and the system will place the order for you.


What happens after you place the order?

Once you place your order, you will receive an email with a confirmation of your order and the shipping time it will take. This means you sit back and relax while we work to process and ship your order. It takes about 7-10 days for us to process and ship your order out. Its 100% our responsibility to clear the order from customs and deliver it to your doorstep in India. It’s taken a lot of efforts to create a customs logistics in place for India and when you transact, you transact with an Indian Company importing personal wellness and hygiene products. The name in your account shows Shining Star Consultants Pvt Ltd.

Now that we have answered your initial questions, let us address the most important question about margins. The margins that you enjoy on wholesale would be 40-100% of their retail price. One thing to note here is that prices mentioned on are not their retail prices. We advise our customers to place bulk orders in order to save more as the logistics cost gets divided which means more margins. Please find our current discount slabs below

  • Order Between 1-3 Lacs – 5%
  • Order Between 3-5 Lacs – 10%
  • Orders above 5 Lacs – 15% 

In simple terms, get yourself registered as a wholesaler and enjoy wholesale prices that dominates the market and make money by selling/developing to your distribution channels and support of IMBesharam.


Business Inquiries

India Headquarters


Happy Birds LLC
AWFIS co-working
Block L, Connaught Place
New Delhi, Delhi 110001, India
+91 22 33814108
+91 99 2020 9722

USA Headquarters


Happy Birds Inc LLC
3101 Cobb Pkwy Suite 124
Atlanta GA 30339
+1 727 422 9111
+1 866 922 7444
+1 888 567 9565