Why the hell
Did we do it?
Flash Back to 2010.. India was being noticed by the world. Indians were taking top jobs across the board and suddenly being a computer engineer was now very cool. The disposable income of Indians was on rise, luxury brands are making a beeline for India, celebrities are adding India in their tour schedule, even most tourist destinations now serve butter chicken and chai samosas for the heavy influx of India tourists.
Two India boys felt the FOMO. Big Time.
We felt the belonging for India- our childhood memories, bunking schools and circle of friends, ordinary things like riding our bikes, cricket on Sundays and special weekends in Goa + our craving for Mumbai's cutting chai, Hyderabad’s biryani and haleem, Delhi wale chole bhature, and the yaaron ki company as we would hang out late hours. India was calling, but we could not locate the handset.
One day we did.
That was when we realized India needs its own pleasure brand. An ADULTS ONLY brand.
But why? Let us tell you 1.3B reasons why. But how? When even getting a condom was stressful pro max, talking about sex anywhere was taboo, masturbation was stigmatized and ‘self pleasure’ term existed only in woke movies. How and why would an average India care about a better ‘pleasure’ experience?
So why the hell we do it? Because, WE BELIEVE.
We believe, as Indians, we deserve the best. We believe we want and crave better lifestyle, higher standards, and a more fulfilling experience in everything we do. We believe there is NO SHAME in desiring better sexual wellness and pleasure, it should not be secret chapter of our lives but preface of our adult hood and the most cherished chapter of our life journal. We gave Kamasutra to the world thousands of years back, and now it is time we take our rightful place in the sun and demand better emotions, newer sensations, stronger relationships, and satisfactory experiences.
Because we believed, ‘Besharam’ was born.
Besharam translates to shameless, but in spirit, Besharam is about expressing yourself without fear of judgment or the burden of any stigma from society. Besharam also means being real, being fearless, and being yourself.
Be Besharam, live your life & have fun doing it. Focus on 2 things > Live More Stress Less.