Our mission

We want to normalize pleasure by challenging the stigma and taboo surrounding it, separating shame from sensibilities, and advocating for a new progressive India where individuals respect and accept each other's preferences of expressions, gender, and sexual orientation. We wish to build and thrive in a community of responsible netizens, creators, founders, leaders, educators, and viewers who genuinely and passionately believe in the cause, so united we can bring change in the way we (Indians) live, think, experience, love & play.

Our Story

Salim Rajan
Raj Armani

Why the hell

Did we do it?

Flash Back to 2010.. India was being noticed by the world. Indians were taking top jobs across the board and suddenly being a computer engineer was now very cool. The disposable income of  Indians was on rise, luxury brands are making a beeline for India, celebrities are adding India in their tour schedule, even most tourist destinations now serve butter chicken and chai samosas for the heavy influx of India tourists. 

Two India boys felt the FOMO. Big Time.

We felt the belonging for India- our childhood memories, bunking schools and circle of friends, ordinary things like riding our bikes, cricket on Sundays and special weekends in Goa + our craving for Mumbai's cutting chai, Hyderabad’s biryani and haleem, Delhi wale chole bhature, and the yaaron ki company as we would hang out late hours. India was calling, but we could not locate the handset. 

One day we did.

That was when we realized India needs its own pleasure brand. An ADULTS ONLY brand.

But why? Let us tell you 1.3B reasons why. But how? When even getting a condom was stressful pro max, talking about sex anywhere was taboo, masturbation was stigmatized and ‘self pleasure’ term existed only in woke movies. How and why would an average India care about a better ‘pleasure’ experience?

So why the hell we do it?  Because, WE BELIEVE.

We believe, as Indians, we deserve the best. We believe we want and crave better lifestyle, higher standards, and a more fulfilling experience in everything we do. We believe there is NO SHAME in desiring better sexual wellness and pleasure, it should not be secret chapter of our lives but preface of our adult hood and the most cherished chapter of our life journal. We gave Kamasutra to the world thousands of years back, and now it is time we take our rightful place in the sun and demand better emotions, newer sensations, stronger relationships, and satisfactory experiences.

Because we believed, ‘Besharam’ was born.

Besharam translates to shameless, but in spirit, Besharam is about expressing yourself without fear of judgment or the burden of any stigma from society. Besharam also means being real, being fearless, and being yourself. 

Be Besharam, live your life & have fun doing it. Focus on 2 things > Live More Stress Less.

#PlayMoreShameLess

IMbesharam.com

Explained

IMbesharam website on laptop
  • Founded in 2013
  • 1 Million+ orders delivered
  • 2M Yearly traffic
  • India's most loved adult store
  • 10000+ real reviews

Besharam is here to make ‘pleasure’ normal & sex cool. Not old school but like uber cool, with partner or with yourself. Its gotta be cooler than Ranveer Singh with his flashy Gucci sandals and fancier than Pammi’s auntys with her Hermes bag & Prada glasses. 

Of course, we also want to destigmatize the shame around sex and normalize pleasure for all and that yadi yada, but in reality, we want to Live And Let OTHERS LIVE! We want to be fkin happy, and we want to enjoy it to the fullest. F@$k samaj and double f#%k the morality crusaders who want to tell us what we should wear, how we should speak, and behave. We want to explore and experience our bodies and senses as nature intended. 

Thats where Besharam comes.

In the startup world definition, Besharam is India’s first, largest and MOST loved Adult Brand. We are a marketplace for all world class International & Indian adult brands, aka the AMAZON.com but ‘for Adults only’. Besharam came to life over a decade ago when nobody knew this category could exist, let alone bloom into one of the fastest-growing consumer & tech sectors in Indian Ecomm space. It was a massive challenge then, but here we are 10 years later. Over a million orders delivered, 15,000+ reviews online, a social media following of over 400,000 Indians, and the largest community of sex-positive influencers together to answer your questions and normalize sexual health, wellness and pleasure.

Besharam is a brand for Indians, by Indians. 

Our vision is to democratize sex & pleasure, be the voice of millions of Indians who want to be heard, seen, and accepted both in the bedroom and outside of it. Our mission is to create a platform & community that challenges the myths and stigma surrounding sex, sexual health, and wellness, eventually making more space for pleasure to be addressed as a matter of priority instead of controversy. 

In spirit, we are passionate about bringing a revolution to India to fulfill our vision. Call it ‘The Great Indian Sexual Revolution’. Are you in?

Besharam is here to make ‘pleasure’ normal & sex cool. Not old school but like uber cool, with partner or with yourself. Its gotta be cooler than Ranveer Singh with his flashy Gucci sandals and fancier than Pammi’s auntys with her Hermes bag & Prada glasses. 

Of course, we also want to destigmatize the shame around sex and normalize pleasure for all and that yadi yada, but in reality, we want to Live And Let OTHERS LIVE! We want to be fkin happy, and we want to enjoy it to the fullest. F@$k samaj and double f#%k the morality crusaders who want to tell us what we should wear, how we should speak, and behave. We want to explore and experience our bodies and senses as nature intended. 

Thats where Besharam comes.

In the startup world definition, Besharam is India’s first, largest and MOST loved Adult Brand. We are a marketplace for all world class International & Indian adult brands, aka the AMAZON.com but ‘for Adults only’. Besharam came to life over a decade ago when nobody knew this category could exist, let alone bloom into one of the fastest-growing consumer & tech sectors in Indian Ecomm space. It was a massive challenge then, but here we are 10 years later. Over a million orders delivered, 15,000+ reviews online, a social media following of over 400,000 Indians, and the largest community of sex-positive influencers together to answer your questions and normalize sexual health, wellness and pleasure.

Besharam is a brand for Indians, by Indians. 

Our vision is to democratize sex & pleasure, be the voice of millions of Indians who want to be heard, seen, and accepted both in the bedroom and outside of it. Our mission is to create a platform & community that challenges the myths and stigma surrounding sex, sexual health, and wellness, eventually making more space for pleasure to be addressed as a matter of priority instead of controversy. 

In spirit, we are passionate about bringing a revolution to India to fulfill our vision. Call it ‘The Great Indian Sexual Revolution’. Are you in?